Monday, November 29, 2010
Here's the deal: Kim Kardashian, Lady Gaga and a host of other famous Tweeters will soon abandon their online social profiles, and they're hoping you'll pay them to return.
It is, of course, abandonment for a good cause. Under the Digital Life Sacrifice campaign, these charitable celebs will stop updating their Facebook and Twitter accounts on Wednesday, World AIDS Day, until the Keep a Child Alive charity raises $1 million. The money will help families affected by HIV/AIDS in Africa and India.
To promote the venture, Kim and company have posed for advertisements that feature the celebs in their coffins, symbolizing their digital deaths and making a stark and powerful reference to the cause at hand. Leigh Blake, the co-founder of Keep a Child Alive, told People magazine, "We're trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we're all from?"